Standards · Process · Accountability
The standard doesn't take a day off.
Every store says it has a standard. We define it with your team, build the process behind it, and inspect it every day — on the floor, on the phone and in the CRM.
20+ years from the sales floor to the GM's office.
Our approach
It starts with defining the standard.
Define the standard.
What every manager and salesperson does, every day. Two-a-day. Earn the right. Now or later, never "when." Written down, agreed to, no gray area.
Inspect what you expect.
Every rep measured against the standard, daily — not at the end of the month when it's too late to fix.
Coach the gaps.
Managers and salespeople coached on their own numbers until the standard holds without you standing over it.
Products
The tools that hold the standard in place.
ENGAGE
Process heat map
81% of internet buyers engage in the first 36 hours, 90% in the first 72. ENGAGE is real-time accountability that inspects what you expect on every internet lead.
DRIVE
Daily CRM accountability
Daily manager accountability to the activity in the CRM. They set the standard, we hold them accountable to it.
Maintaining the standard, every day.
INSPECT
KPI dashboard
When you miss your objectives, it's important to identify where the leaks exist. INSPECT drills down to where the specific leaks exist.
PhoneFlo
Word tracks
Word tracks that engage your customers, so your salespeople don't sound like the creepy guy at the bar at closing time when they ask for appointments.
LevelUp
Mentoring platform
We learned a long time ago: the most effective training is a manager and a salesperson reviewing an opportunity together. It doubles as a Save-A-Deal exercise.
VRTL GSM · Consulting
A virtual GSM for your sales team.
The VRTL GSM program structures your management workflow through daily kick-off check-ins and weekly alignment meetings. We track week-to-week activity and performance metrics to identify operational gaps, giving you a clear coaching strategy to drive results in the week ahead.
- Daily kick-off check-ins
- Weekly alignment meetings
- Week-to-week activity and performance tracking
- Operational gaps identified
- A clear coaching strategy for the week ahead
About Chris
Hello, I'm Chris Olson.
20+ years in retail automotive — sales floor, Internet Director, General Manager, Corporate Sales Trainer. That time on the floor opened the door to running training programs at every level: a single store, a dealer group, and a national OEM program.
Every one of them taught the same lesson. A team performs to the standard it's held to. That's why everything we do starts with defining yours.
years in retail automotive
of franchised dealers trained nationally
West Coast Acura dealers managed
Sales floor · Internet Director · GM · Corporate Sales Trainer · OEM Training Program Director